How cannabis affects Hospitality
More and more cities legalize the sale of cannabis and also lots of people accept it. Now, cannabis is quickly integrating into the hospitality industry. According to the article, Cannabis participation by hotels puts focus on operational issues, “hoteliers are looking for ways to add offerings-within legal limits, of course-in an effort to capture new business”. This author states that hostelers are seeking a new market to sell cannabis to consumers. Firstly, Packaging. There is a hotel in Portland, which name is called The Jupiter. They offer 420 different packages, these packages are including discount coupons to dispensaries, a T-shirt with the name of the hotel, magazines, and etc. However, these packages do not include cannabis since smoking is not an option at hotel. But, this hotel and hotel’s partnership cannabis tour bus Potlandia start to work together. Cannabis tour is a tour bus that brings the guests who stay in the hotel to smoke and a ride to different dispensaries. Also, they will provide some discount services for guests. The hotel does not sell marijuana to customers at the hotel since smoking is forbidden in the hotel. But the hotel will provide a special channel, such as a cannabis tour bus that cooperates with the hotel. As more and more people join in this tour, a lot of customers would like to go and consume there.
Next following the rules and discreet offering. On the other hand, it is not that people all can accept marijuana in hotels. Most of the guests they just want a standard service which is a sweet and comfortable sleep at hotels. Such as family travelers with children or some old travelers. Which means if hotels post some advertisements on websites it will turn off many guests. The article showed, “many of his partner hotels want to cater to cannabis guests but they don’t want to necessarily advertise it due to other types of guests”. More or so, since some customers smoke, and some do not. So, the hotel has to solve the problem of room allocation. Moreover, Colorado and California enforce the Clean Indoor Air Act, which means there is not allowed to smoke indoor areas, which including meeting rooms, banquet rooms and the other areas of the inside building. According to Hoisington, “You know who your cannabis consumers are, so don’t stick them in a room next to a family. Put them in an area away from them, in another part of the hotel”.
Cannabis participation in hotels will bring a lot of revenues to hotels. However, it also will bring some of issues in daily operation of hotels. So, we have to learn how to adapt to cannabis consumption. We must be cautions and let guests who stay at hotel can have a good experience at hotel.
Hospitality Overseas 